Advertising Portfolio

Some recent work in Advertising:

Tai Pei:

Had the pleasure of working on an in depth campaign for Tai Pei, a Chinese Frozen Food brand, for the National Student Advertising Competition. Our team wound up with 3rd place overall in Regionals. On this project I mainly worked on the Account side of things, while lending hands and ideas to creative from time to time. I worked directly on Strategy Development, Primary & Secondary Research, Media Planning, and Creative Research. To view our book click here. Couldn’t have made it happen without the other members of my amazing team.

Screen Shot 2017-04-25 at 11.55.45 AM

PhilADthropy was one of the most rewarding experiences I have been apart of at the University of Miami, 25+ hours of straight work culminating in an advertising campaign for a local Miami nonprofit. Check it out! Worked on a campaign for local non-profits Big Brothers Big Sisters of Miami, and Hope for Miami on a collaborative project, Youth Boss. An opportunity for kids to gain real world business experience and gain important life skills outside of a typical classroom setting.

I worked on many different aspects of this campaign, from developing strategy for the Brief and Media plans, to copywriting, to web design, and even a few merchandise designs and other logo iterations. To view the client deck and see some of the work click on the link below! 

 YouthBoss_Presentation

Screen Shot 2017-04-25 at 11.57.38 AM.png