Some recent work in Advertising:
Had the pleasure of working on an in depth campaign for Tai Pei, a Chinese Frozen Food brand, for the National Student Advertising Competition. Our team wound up with 3rd place overall in Regionals. On this project I mainly worked on the Account side of things, while lending hands and ideas to creative from time to time. I worked directly on Strategy Development, Primary & Secondary Research, Media Planning, and Creative Research. To view our book click here. Couldn’t have made it happen without the other members of my amazing team.
Specifically within this campaign I was on the Accounts and Research team. I was in charge of a few different aspects of the campaign, the most important being Creative Research. I came up with a creative research idea, created it, implemented it, and filmed results. I also, with my team conducted many in-store observations, in home interviews, produced a survey that was had over +1,000 responses in a variety of different demographics. I coined the target name Ice Ice Maybe? while contributing to the discussion and research of who our target actually was within the range our client gave us. I also worked as a PA on a few of the TV Spots.
PhilADthropy was one of the most rewarding experiences I have been apart of at the University of Miami, 25+ hours of straight work culminating in an advertising campaign for a local Miami nonprofit. Check it out! Worked on a campaign for local non-profits Big Brothers Big Sisters of Miami, and Hope for Miami on a collaborative project, Youth Boss. An opportunity for kids to gain real world business experience and gain important life skills outside of a typical classroom setting.
I worked on many different aspects of this campaign, from developing strategy for the Brief and Media plans, to copywriting, to web design, and even a few merchandise designs and other logo iterations. Specifically, within this presentation, I coined the tagline “Own Your Future”, did the web design on Squarespace, the drawstring bag merchandise, and copy editing. To view the client deck and see some of the work click on the link below!
To check out some of my adventures from visiting Cannes, France for the Cannes Lions International Festival of Creativity check it out here: maxxevanphotography.wixsite.com/cannes2017